chinmay modi

DeAsra is a digital platform with the aim of simplifying entrepreneurship for medium & small business owners. It offers expert guidance, tech-enabled solutions, and a wide range of support services—from funding and marketing to franchising—making entrepreneurship a viable and accessible career option.

DeAsra

Authors

Role

Product design, User experience design

Dominix Global Design

User Research, Design, Client Co-ordination

EJM

An entrepreneur journey map is a visual representation of the typical steps an entrepreneur takes to launch and grow a business. It outlines the process from initial idea validation to long-term business development, highlighting key stages, challenges, and opportunities.

Goal »

› To simplify the entrepreneurial journey by presenting a clear, structured, and user-friendly roadmap from idea validation to business growth.

› To enable users—especially non-English speakers and first-time entrepreneurs—to easily identify relevant steps, services, and support tailored to their specific business needs.

› To create a dynamic and interactive tool that generates a customized journey map, helping users understand what they have already accomplished and what gaps remain to reach their goals.

Challenge »

› The existing map was visually dense and complex, resembling a London tube map with 20+ interconnected steps, making it overwhelming and difficult to navigate.

› Lack of categorization and logical flow made it hard for users to discern which steps were relevant to them.

› Needed to redesign the experience for inclusivity, ensuring that even users with minimal digital literacy or business knowledge—particularly local Marathi-speaking entrepreneurs—could understand and interact with it effortlessly.

› Balancing the richness of information with simplicity, so that the map remained comprehensive yet not intimidating.

Card Sorting Activity »

EJM Map »

Start Business Category - This map shows...

Iterations

Mobile Flow

Desktop Flow